Emails
Casino email templates that match the page.
Build the landing page, then make it an email in one click: the same sections, the same offer, without the motion, linking back to the page. Exported per market, with merge tags for your CRM.
Page to email
Built once. Sent everywhere.
Build the page
Sections, offer, motion. The full campaign, on your domain.
Make it an email
Bild keeps the sections an email can carry and drops what it cannot. Every button points back to the page.
Export per market
One HTML file per market, merge tags in your tool's format, links tagged so you can see which email sent the visit.
Checks before you send
Every exported email is checked for the things that quietly break campaigns:
- Subject and preview text are set.
- Pictures have alt text, so the offer still reads when images are blocked.
- Buttons and links work and point at the live page.
- Personal details use tags your sending tool knows. Unknown tags are flagged before they reach a player as raw brackets.
- Size. Gmail clips messages larger than about 102 KB, which can hide the footer, and with it the safer gambling wording. Bild warns before that happens.
- Market wording. Age limit, support line and key terms, set by the market and locked.
Emails that come with the templates
| Comes with | |
|---|---|
| Welcome email | Welcome offer template |
| Deposit reminder | Welcome offer template |
| Reload announcement | Reload bonus template |
| Tournament start and last day | Tournament template |
| New game launch | Game launch template |
| Win-back | Win-back template |
| Cashback paid | Cashback template |
| Offer ends tonight | Last chance template |
| VIP level up | VIP programme template |
Writing a casino CRM email that gets read
The best-performing promotional emails in this market do three things. They put the whole offer in the subject or preview text, in numbers. They carry one button, not five. And they make the terms easy to find rather than hard to miss, because a player who has to hunt for the wagering is a player who complains later.
Keep the email short and let the landing page do the explaining. That is what the page is for.
FAQ
About emails.
Are the emails responsive?
Yes. They are table-based HTML built for the email clients casino players actually use, and they stack to one column on a phone.
Does Bild send the email?
No. Bild exports the HTML. You upload it to your CRM or sending tool, which handles audiences, suppression and sending.
How do personal details work?
You write {{first_name}} or {{bonus_code}} in Bild. On export they are written in the sending tool's own syntax. See integrations.
Why does the email have no animation?
Most email clients do not run it, and those that do run it badly. The email carries the offer and one button; the motion waits on the landing page it links to.
Can I export one email per market?
Yes. One HTML file per market, each with that market's wording, currency and links.
See it in a demo.
We will walk you through a campaign built around one of your own offers, from the page to the emails.