Market guides
Casino marketing rules, by market.
Plain checklists for CRM and retention teams in Sweden, Germany and the Netherlands: what an offer can be, what every page carries, and who you may send to.
At a glance
| Sweden | Germany | Netherlands | |
|---|---|---|---|
| Regulator | Spelinspektionen | GGL | Kansspelautoriteit |
| Minimum age | 18 | 18 | 18 |
| Self-exclusion register | Spelpaus | OASIS | Cruks |
| Bonuses for existing players | No, first occasion only | Check licence | Check licence |
| Marketing tone | Moderation required | Not to minors or at-risk groups | Not to under 24s |
| Help on every page | Stödlinjen | 0800 1 37 27 00 | Loket Kansspel |
General information, not legal advice. Reviewed October 2026. Each guide links to its sources.
One page, three markets.
Set the offer once. Bild writes the right wording for each market.