Win-back template

Win back campaign template.

A win-back page and emails for lapsed players, with a clear offer and safer gambling wording. Built for Germany and the Netherlands.

Use this template

We kept your seat20 spins, on usWelcome back. Your spins are waiting.Take my spins

18+Example offer. Key terms, the market's support line and self-exclusion links sit here on the live page.

Goal: ReactivationPage + 2 emailsMarkets: DE, NL

What is inside

The sections, in order.

Players lapsed for 30, 60 or 90 days. The email does the work; the page is where the offer is explained and claimed.

Hero with the offerShort and warm. One offer, one button.
TextWhat changed since they left: new games, faster withdrawals.
Game rowNew arrivals they have not played.
TermsLocked
FooterLocked

How to write this campaign

Check exclusions before sending. A win-back must never reach a self-excluded player, and your CRM's suppression lists decide that, not the email.
Lead with what is new, not with what they are missing.
Keep the offer small and the terms simple. Lapsed players are the least patient readers you have.

Markets

Market	Status	What the page carries
Sweden	Not set up	Spelpaus, Stödlinjen and the first-occasion bonus rule.
Germany	Ready	OASIS, the monthly deposit limit and the support line.
Netherlands	Ready	Cruks, Loket Kansspel and the under-24 rules.

SwedenIn Sweden an operator may only offer a bonus at the player's first gaming occasion, and Spelinspektionen treats cashback, free spins and other incentives as bonuses under that rule. So this kit is set up for Germany and the Netherlands. If you run it in Sweden, take the offer out and check the page with your compliance team first.

Market notes are general information, not legal advice. Check every campaign with your compliance team. Last reviewed October 2026.

FAQ