VIP programme template

VIP programme page template.

A loyalty and VIP levels page for online casinos: tiers, what each level brings and how to climb, in your brand.

Use this template

The levelsEach step pays a little moreSix levels. Every level keeps the perks of the last.See my level

18+Example offer. Key terms, the market's support line and self-exclusion links sit here on the live page.

Goal: Loyalty and retentionPage + email versionMarkets: DE, NL

What is inside

The sections, in order.

An evergreen page linked from your lobby and account area, plus a level-up email when a player moves up.

HeroThe programme in one line.
VIP tiersEvery level with its perk, tap to see more.
Three stepsHow points are earned.
QuestionsHow long points last, how levels are kept.
TermsLocked
FooterLocked

How to write this campaign

Name what each level gets in concrete terms: faster withdrawals, a personal manager, a percentage.
Say how levels are kept, not just how they are reached.
Keep VIP language about service, not status. Several regulators look hard at marketing that ties gambling to social standing.

Markets

Market	Status	What the page carries
Sweden	Not set up	Spelpaus, Stödlinjen and the first-occasion bonus rule.
Germany	Ready	OASIS, the monthly deposit limit and the support line.
Netherlands	Ready	Cruks, Loket Kansspel and the under-24 rules.

SwedenIn Sweden an operator may only offer a bonus at the player's first gaming occasion, and Spelinspektionen treats cashback, free spins and other incentives as bonuses under that rule. So this kit is set up for Germany and the Netherlands. If you run it in Sweden, take the offer out and check the page with your compliance team first.

Market notes are general information, not legal advice. Check every campaign with your compliance team. Last reviewed October 2026.

FAQ