Integrations
Made in Bild. Sent from your CRM.
Bild makes the landing page and the emails. Your CRM decides who gets them. Emails export as HTML with personal details written in the syntax your sending tool reads, and Slack keeps the team in the loop.
The CRM and engagement platform built for iGaming. Upload the exported email as an HTML template.
HTML templatePersonal details become Optimove output tags, with a fallback for missing values.
{{ user.first_name }}Personal details become Xtremepush personalisation, which uses Twig syntax.
{{ user.first_name }}One channel per brand. Reviews, mentions, pages going live and A/B winners, as they happen or in a morning round-up.
#crm-teamHow personal details travel
In Bild you write personal details once, in a neutral form: {{first_name}}, {{bonus_code}}, {{balance}}. On export, each one is rewritten in the sending tool's own syntax and attribute names, so the template works the moment it is uploaded.
| In Bild | Optimove | Xtremepush |
|---|---|---|
{{first_name}} | {{ user.first_name }} | {{ user.first_name }} |
| With a fallback | {{ user.first_name | default: 'there' }} | {{ user.first_name | default('there') }} |
Examples. Attribute names depend on how your account's customer data is set up, so the export maps them to your names once. Syntax sources: Optimove Academy, Xtremepush docs.
What stays with your CRM
- Audiences and segments.
- Suppression of self-excluded players and anyone who should not be contacted.
- Sending, scheduling and frequency caps.
Bild does not need your player data. That keeps it out of your data protection scope and keeps each tool doing what it is best at.
Slack
Connect one Slack channel per brand and choose what Bild posts there:
- Reviews. A page sent for review, and the answer: approved or sent back.
- Comments. When someone is mentioned, and optionally every new comment.
- Publishing. A page going live or taken off the web, with a link to the live page.
- A/B tests. When a test has a clear winner, with the rates.
- Team. When someone joins.
- The morning. Yesterday's numbers, and campaigns about to end.
Post as it happens, or collect everything into one round-up each morning. Mentions and reviews always post straight away. Only the brand's owner can connect the channel, and the Slack link is stored like a password: nobody can read it back.
The landing page
Pages publish to your own domain, for example promo.yourcasino.com/welcome. A developer points the subdomain at Bild once; after that, the CRM team publishes on its own. A/B test results and tags go to your analytics, behind your cookie consent.
FAQ
About integrations.
Does Bild connect directly to my CRM?
Today Bild exports finished HTML that you upload to your sending tool as a template. Export presets for Fast Track, Optimove and Xtremepush are being finalised with our first operators; direct sync comes after that.
My tool is not listed. Will it work?
Yes, if it accepts an HTML template. Merge tags can be exported in a generic double-brace style and mapped once.
Can Bild post to Slack?
Yes. The brand's owner connects one Slack channel, and Bild posts reviews, mentions, pages going live, A/B winners and a morning round-up there. Each brand connects its own workspace.
Can I track which email sent the visit?
Yes. Links in exported emails are tagged, so your analytics show which email and which market sent each visit to the page.
See it in a demo.
We will walk you through a campaign built around one of your own offers, from the page to the emails.